For the past 10 years, USAWM has worked with the Ivy League to bring a variety of their intercollegiate team sports to a national television audience. Beginning with football in 2007, USAWM has gone on to include baseball, basketball and lacrosse to its television resume. USAWM has also produced a number of video documentaries and biographies of athletic personalities that have aired on regional and national TV. USAWM was also responsible for marketing and airing the acclaimed documentary, "8 Ivy League Football and America".
Since 2009, USAWM has been honored to televise "The Biggest Little Football Game in America", between storied NESCAC rivals, Amherst College and Williams College, a rivalry that dates back over 125 years. Our broadcast partner each year for this game has been NESN, nationally known as the home of the Boston Red Sox and Bruins.
USAWM began a partnership with CCBL in 2007 when we first televised the All Star game on NESN. Since that time, the relationship has grown to a point where we now televise a nine-game schedule each July, producing the Fox Games of The Week for the national network, Fox College Sports. The CCBL, established in 1885, is recognized as the finest amateur league in the country, with over 300 alumni currently playing in the MLB. USAWM is a proud broadcast partner of CCBL.
Clients and Partnerships
Five years ago, USAWM introduced ECAC Playoff Hockey to a national TV audience, broadcasting the championship game from Atlantic City. Since then, USAWM has televised a series of playoff and championship games at its current location in Lake Placid, New York, home of the famous 1980 Winter Olympics.
USAWM has recently partnered with the Mansfield Music and Arts Society to launch the creation of a regional Arts Center at Great Woods. In addition to fundraising for their capital campaign, developing their sponsorship opportunities, and attracting significant local sponsors, USAWM continues to create and execute other revenue opportunities for the center through the development of multiple on-site events, such as farmers' markets and live concerts to compliment MMAS' ongoing theatrical performances.
Over the past 5 years, USAWM has worked with LL Bean to establish regional conservation and exploration programs, specifically on the 500 acre reservoir abutting USAWM property, including kayaking, paddle boarding, fishing, and interpretive lectures on local wildlife. Most recently, USAWM has been pivotal in fostering a relationship between LL Bean and MMAS, so both can continue to expand their event development and community involvement.
Most recently, USAWM has been working with Mansfield Parks and Recreation to expand the educational and entertainment programs that are offered to students as well as adults, including training in the performing arts and adult continuing education programs. USAWM will also be helping Mansfield Parks and Rec. with their local marketing efforts.